Content Marketing

Marketing Leads

Companies are beginning to understand the impact that content marketing has on boosting lead generation. 71% of B2B marketing experts employ content marketing to drive more leads, producing premium content to present thought leadership and engage more targeted prospects. Additionally,  content focused marketing yields 300% more fresh marketing leads than traditional marketing and costs 62% less...

Continue Reading

SEO & PPC Working Together

SEO and PPC are alleged to be mystical by many business operators. While they are both as equally fascinating and complex; employed strategically they will boost your targeted leads. But please be aware that, innumerable franchisors that I speak to, seem to receive an unbelievable amount of poor advice in this area.     So let’s take a look at the key points to smash your targeted leads 1 Your website is the #1 tool to attract, deliver value and answer your prospects questions & fears Your marketing website’s main role is......

Continue Reading