Lead Generation

Marketing Leads

Companies are beginning to understand the impact that content marketing has on boosting lead generation. 71% of B2B marketing experts employ content marketing to drive more leads, producing premium content to present thought leadership and engage more targeted prospects. Additionally,  content focused marketing yields 300% more fresh marketing leads than traditional marketing and costs 62% less...

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Social Media Lead Generation

Social media isn’t simply for “liking” amusing photos or “tweeting” what you eat! I’m regularly asked if social media can be employed effectively for lead generation. Put simply, the answer to the question is absolutely, yes! But you need to discover where and how to catch the perfect fish!   Relationships Building relationships with prospective customers is crucial. Social media connections are about “people-to-people”. Getting to know your audience online, engaging and sharing information. To develop an effective lead generation program, it’s essential to begin by establishing objectives and developing an ideal......

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