We work with you to identify and target your buyer personas, to establish a powerful content strategy with content offers designed for each persona and at the relevant buyer’s journey stage, delivering your prospects the information they are looking for when they need it
In simply terms this involves employing CTAs, landing pages, thank you pages and email marketing best practices. All decisions are then driven by data collected using marketing automation and listening tools, to drive your lead nurturing with relevant personalised content until prospects become more sales qualified leads
Merely increasing your database simply isn’t good enough. Segmenting your contact database into a defined targeted audience groups with common needs, behaviours or demographics can accelerate your campaigns. We can help you distinguish and recognise the most significant segments to develop a lead generation strategy to optimise conversion rates
Need help with your lead generation strategy? Discover how you can track & evaluate each prospect touch-point to maximise your marketing ROI
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