Search Engine Optimisation (SEO) is the most important part of any online marketing strategy. Search engine optimization is the foundation on which any successful internet marketing strategy is based. Put simply SEO is a process when using specific techniques (including Keyword Analysis, SEO copywriting and link building) you are able to improve you website ranking above other competing websites in the natural, un-paid for listings in Google and other Search Engines.
Keyword analysis (or keyword research) is the art of revealing which keyword phrases your customers are likely to search for in Google or other search engines. Why is Keyword Analysis important? Keyword research is a critical element to a robust SEO strategy. Search engines like to return relevant results when someone enters a search. The closer the words on your website page are to the search that was performed, the more likely your page is to rank higher for that search.
To drive traffic to your website naturally, the content is a key ingredient. Search engines place enormous importance on content quality; it is the start point for search engine ranking algorithms. Websites with well crafted content always rank higher than competitors. Great content can make an immense difference to the visibility of your website in search engine ranking.
Link building is the practice of making natural links from other websites to yours. In simple terms Google views these links as votes of confidence and will help improve website search engine rankings. However, quality of links is the order of the day and not the quantity. Links from particular “authority” and “relevant” websites will carry more importance than hundreds of ‘spammy’ links from others.