Business Growth


B2B Lead Generation Strategy

  Successful B2B lead generation strategy starts and finishes with a fine tuned knowledge of your prospect customer’s journey, known as the “buyer’s journey”. The journey spans from the instant a prospect buyer develops a desire for something, until they finally make a purchase. During this time you have the potential to connect and engage with your prospect. The key to accelerating more profitable outcomes depends on your understanding of “exactly where” your prospect is in their in their decision process. B2B marketing is completely different to the world of B2C. While B2C marketing depends......

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Inbound Marketing v Outbound

The outdated outbound marketing process, also known as interruption marketing, requires broadcasting your marketing communication to as many people as possible by using advertising, cold calling, direct mail, bulk spammy email broadcasts and various other belligerent methods that interrupt potential customers during their busy day-to-day lives. Which is in stark contrast to the inbound marketing methodology that has quickly become the unparalleled strategy for growing new targeted leads, building brand awareness and increasing sales over the last decade. Inbound Marketing v Outbound Marketing • 54% more leads generated • 62% less per......

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targeted website traffic

Audience buy-in is crucial to engage effectively with your desired online targeted website traffic.  You’ll no doubt notice by now that there are an ostensibly infinite amount of companies competing for the same buyer interest. Creating and maintaining your business’ competitive advantage lays in your potential to feature prominently and in forming real relationships with your clients and prospective clients online. It takes much more than a creative website and striking content to really relate directly with your targeted audience. A good place to start is to develop solid buyer personas and find out where your buyer personas invest......

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Increase Website Traffic

Developing and maintaining a strategy to increase website traffic is not something that will happen overnight, however, the following tips are some of the most effective ways to increase traffic to website fast. Blog, Blog and Blog some more…! 82% of marketers who have become daily bloggers gained a customer from their blog, compared to 57% of marketers who only blog once month Launching and building a business blog is an awesome method to attract more web traffic. Despite the fact that results are not necessarily immediate, as soon as you have......

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