Lead Generation


B2B Lead Generation Strategy

  Successful B2B lead generation strategy starts and finishes with a fine tuned knowledge of your prospect customer’s journey, known as the “buyer’s journey”. The journey spans from the instant a prospect buyer develops a desire for something, until they finally make a purchase. During this time you have the potential to connect and engage with your prospect. The key to accelerating more profitable outcomes depends on your understanding of “exactly where” your prospect is in their in their decision process. B2B marketing is completely different to the world of B2C. While B2C marketing depends......

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more leads

The most effective way to generate more leads & sell more, unquestionably is Inbound Marketing. Marketers describe this in various ways, however the concept is this; the way people shop has fundamentally changed and that consequently necessitated a change in how we market.  Stop interrupting me! The first change is that customers have grown to be become better at blocking out outbound interruption marketing, regardless of whether it’s Caller ID for mobile and landlines, streaming or SKY+ recording to skip TV adverts, SPAM filters to avoid unwanted emails, etc… consumers no longer want to be advertised to. I’m......

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Lead Generation Strategy

There are a multitude of tactics that you can and should employ as components of an integrated lead generation strategy. However, not all leads are created equal and not all lead generation methods delivery the same results. 4 of the most effective lead generation practices are: Lead Generation Website Planning & Structure SEO Social Media Email Marketing But before I get into the 4 methods, I need to emphasise the two essential processes that you must first undertake way before you even consider lead generation tactics Indentifying your ideal customer profile or “Buyer Persona” and taking......

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Fresh Marketing Leads

Companies are beginning to understand the impact that content marketing has on boosting lead generation. 71% of B2B marketing experts employ content marketing to drive more leads, producing premium content to present thought leadership and engage more targeted prospects. Additionally,  content focussed marketing yields 300% more fresh marketing leads than traditional marketing and costs 62% less Effective inbound marketing is not only about the amount of content it’s possible to create, it involves the right variations of content that will increase relevant traffic to ultimately convert more leads. More notably, you’ll want to understand exactly how your target......

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targeted website traffic

Audience buy-in is crucial to engage effectively with your desired online targeted website traffic.  You’ll no doubt notice by now that there are an ostensibly infinite amount of companies competing for the same buyer interest. Creating and maintaining your business’ competitive advantage lays in your potential to feature prominently and in forming real relationships with your clients and prospective clients online. It takes much more than a creative website and striking content to really relate directly with your targeted audience. A good place to start is to develop solid buyer personas and find out where your buyer personas invest......

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Targeted Franchise Leads

SEO and PPC are alleged to be mystical by many business operators. While they are both as equally fascinating and complex; employed strategically they will boost your targeted franchise leads. But please be aware that, innumerable franchisors that I speak to, seem to receive an unbelievable amount of poor advice in this area. So let’s take a look at the key points to smash your targeted franchise leads   1 Your website is the #1 tool to attract, deliver value and answer your prospective franchisees questions & fears Your franchise recruitment website’s......

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