Lead Nurturing

Lead Generation Strategy

There are a multitude of tactics that you can and should employ as components of an integrated lead generation strategy. However, not all leads are created equal and not all lead generation methods delivery the same results. 4 of the most effective lead generation practices are: Lead Generation Website Planning & Structure SEO Social Media Email Marketing But before I get into the 4 methods, I need to emphasise the two essential processes that you must first undertake way before you even consider lead generation tactics Indentifying your ideal customer profile or “Buyer Persona” and taking......

Continue Reading

Targeted Franchise Leads

SEO and PPC are alleged to be mystical by many business operators. While they are both as equally fascinating and complex; employed strategically they will boost your targeted franchise leads. But please be aware that, innumerable franchisors that I speak to, seem to receive an unbelievable amount of poor advice in this area. So let’s take a look at the key points to smash your targeted franchise leads   1 Your website is the #1 tool to attract, deliver value and answer your prospective franchisees questions & fears Your franchise recruitment website’s......

Continue Reading