Marketing ROI

Best Ninja Tactics For Marketing ROI: Blogging Or PPC?

/in /by

So how can you decide if blogging or pay-per-click (PPC) advertising for a particular promotion will result in a higher marketing ROI. How do you determine if PPC can be a more effective strategy than regular inbound strategies, such as blogging? Let’s take a look at both to determine if a blog article or a PPC advert is the better solution.

 How Blogging ninja kicks PPC Marketing ROI

 In contrast to a PPC ad, a blog article remains forever and at zero cost, resulting in a conversion resource that keeps on giving time after time. This is exactly why blogging is a great solution for long lasting campaigns. A blog article continues to promote your brand ongoing and indefinitely after it’s initially published. However a PPC ad only lasts as long as you pay the bill.

How Blogging ninja kicks PPC

  1. When you are aiming for an extremely competitive keyword or there is market saturation, blogging is definitely the best option. The cost of each click for the more popular keywords can become very expensive and you would need a large volume of clicks to achieve a real ROI. Conversely, a blog created about the same popular keyword topic can generate traffic and prospects from social media, email marketing and referrals.
  1. A blog post is even more effective if your campaign concentrates on a topic very few people search for. If no one is searching for your product or service, then your PPC advert will not be seen, and you’ll waste your investment. Preferably instead, compose a blog article that enlightens your existing connections and potential website visitors about your fantastic concept

How PPC can also sucker punch blogging 

  1. If you need results quickly, PPC has the upper hand. Given that over 60% of clicks on search results on Google are eaten up by the top three advertised spots [Chitika]. You can be sure that you will attract additional traffic rapidly by paying to get one of these desirable places. Blog articles take more time to build traction, so in this case PPC wins hands down.
  1. For time critical promotions, you’ll probably find a greater marketing ROI with PPC. Especially if your offers are seasonal, winter holidays, gardening services etc. Therefore running a campaign at that time will definitely result in sales hikes. Also, when the season ends and your budget & advert stops, it won’t impact your business.
  1. Even though blog posts can certainly help you achieve your marketing ROI, PPC ads supply you with an advantage in producing a direct path to achieving those objectives. For instance, let’s assume your objective is to increase leads by 30% in three months. Rather than asking a prospect to click to your blog article, then click on a call-to-action and fill out a form, your PPC ad can link straight to your landing page.

So, I can hear you asking “How do I make a final decision about which to use to promote my business?”

In a perfect world, with an infinite marketing budget and 30 hours days, you might publish blog articles about campaigns, incorporate PPC ads for the same campaigns and possibly advertise your blog articles with PPC ads. But let’s face it, that’s not realistic for most brands.

You really have to start thinking about your particular objectives and exactly what you offer to make a decision. As an instance, if lowering visitor bounce rates and improving prospect engagement is your main intent, then blogging is the best option. If however, your goal is to increase prospect contacts in a quick time-frame, PPC will be much more successful.

Remember, that you have to identify exactly who your target prospects are and where they hang out online. If LinkedIn or Facebook is your preferred prospect’s online haunt, spending extra time on your social media strategy will prove to be more effective.

The bottom line is, there’s no one size fits all answer. Don’t forget, that your principal goal is to establish opportunities that help potential clients find your relevant, educational and valuable content, that nurtures them along the sales funnel to become customers and boosting your marketing ROI