Social media isn’t simply for “liking” amusing photos or “tweeting” what you eat! I’m regularly asked if social media can be employed effectively for lead generation for franchising. Put simply, the answer to the question is absolutely, yes! But you need to discover where and how to catch the perfect fish! Lead Generation for Franchising Relationships […]
SEO and PPC are alleged to be mystical by many business operators. While they are both as equally fascinating and complex; employed strategically they will boost your targeted franchise leads. But please be aware that, innumerable franchisors that I speak to, seem to receive an unbelievable amount of poor advice in this area. So let’s […]
Audience buy-in is crucial to engage effectively with your desired online targeted website traffic. You’ll no doubt notice by now that there are an ostensibly infinite amount of companies competing for the same buyer interest. Creating and maintaining your business’ competitive advantage lays in your potential to feature prominently and in forming real relationships with your clients and […]
Companies are beginning to understand the impact that content marketing has on boosting lead generation. 71% of B2B marketing experts employ content marketing to drive more leads, producing premium content to present thought leadership and engage more targeted prospects. Additionally, content focussed marketing yields 300% more fresh marketing leads than traditional marketing and costs 62% less Effective inbound marketing is […]
There are a multitude of tactics that you can and should employ as components of an integrated lead generation strategy. However, not all leads are created equal and not all lead generation methods delivery the same results. 4 of the most effective lead generation strategies are: Lead Generation Website Planning & Structure SEO Social Media Email Marketing But […]
The most effective way to generate more leads & sell more, unquestionably is Inbound Marketing. Marketers describe this in various ways, however the concept is this; the way people shop has fundamentally changed and that consequently necessitated a change in how we market. Stop interrupting me! The first change is that customers have grown to be become better at blocking […]
Companies of all sizes are now compelled to consider how social media fits into their marketing mix. Larger enterprise brands may be evaluating whether to integrate social media using their existing marketing resources or hire a new full time member of staff to handle their social marketing. Both of these strategies can result in significant disadvantages that […]
As a marketer, you are probably used to the four Ps of the traditional marketing mix: Product, Price, Place & Promotion and how they shape the foundation of a thorough marketing strategy. However, something you possibly will not know is that the 4 Ps have evolved with Inbound firmly placed at the heart of this transformation to […]
So how can you decide if blogging or pay-per-click (PPC) advertising for a particular promotion will result in a higher marketing ROI. How do you determine if PPC can be a more effective strategy than regular inbound strategies, such as blogging? Let’s take a look at both to determine if a blog article or a PPC advert is […]
Developing and maintaining a strategy to increase website traffic is not something that will happen overnight, however, the following tips are some of the most effective ways to increase traffic to website fast. Blog, Blog and Blog some more…! 82% of marketers who have become daily bloggers gained a customer from their blog, compared to […]